Generally, the concept of Research Communication is based on the understanding that transmitting research findings involves the translation of complex research terminologies into simple languages, formats and context that non-experts in the relevant field can understand. This implies the employment of strategic planning in order to reach the desired target-audience. In this case, Communications Strategy is designed to help an organization communicate effectively and meet core organizational objectives. Today, it has become necessary for think-tanks/research Institutions such as AfriHeritage to consciously develop and implement a planned program of action in order to carry stakeholders along.
For AfriHeritage, the communication plan and strategy is used to convey the key messages of its proactive and responsive research; collaboration with Nigerian and African think tanks; facilitation of evidence-based policy debate; convening stakeholder dialogue on topical issues including regional and international networking. This strategy, most times, includes not just dissemination through literature, but all inclusive of dissemination workshops, meetings, advocacy engagements, media engagements.